If you have ever considered investing in a short-term rental, there has never been a better time to explore the possibilities in Boise. The Treasure Valley has become one of the most desirable areas in the country, combining a strong housing market, a high quality of life, and growing tourism and job opportunities. At Boise Vacation Rentals, we specialize in helping investors find, set up, and manage successful Airbnb and vacation properties that generate consistent income and long-term growth.
Why Boise Is the Ideal Place to Invest
Boise is consistently ranked among the best cities to live in the United States. Known as the “City of Trees,” it blends outdoor recreation, community charm, and economic opportunity in a way that few cities can match. In recent years, Ada County has been one of the fastest-growing counties in the nation, attracting families, professionals, and investors alike.
According to Business Insider, Boise ranks among the top ten U.S. cities for real estate investors, with median home prices forecasted to rise from about $510,000 in 2024 to over $1 million by 2031, representing a year-over-year growth rate of 11.1% (source). The city’s economy continues to expand through major developments, including Micron’s $25 billion investment in local manufacturing and Meta’s new $900 million data center in nearby Kuna. Boise’s GDP growth has reached 28.3% over the past few years, placing it among the top 15 metros nationwide for productivity and job creation.
Major infrastructure improvements, such as the Boise Airport expansion, are designed to keep up with this rapid growth and will continue to boost the region’s appeal for both business travelers and tourists. The expansion of St. Luke’s downtown medical complex and other local developments highlight the area’s strong economic outlook and continued investment in growth.
Why Choose a Short-Term Rental Investment
The benefits of investing in a short-term rental instead of a traditional long-term lease are significant. Short-term rentals often earn higher returns, carry less risk exposure, and provide more flexibility for owners.
When you rent your property long-term, your income and property condition depend entirely on one tenant. A short-term rental spreads that risk across many guests and provides steady turnover that keeps the property in great shape. Most short-term rentals host between three and five bookings per month, creating consistent cash flow and higher overall income.
A well-managed short-term rental can produce substantially more revenue than a traditional lease. While long-term property management typically costs about 10 percent of rental income, short-term management, even at 30 percent, can still result in a higher net return. Through dynamic pricing, professional marketing, and five-star guest experiences, short-term rental investors can achieve impressive passive income with minimal effort.
Short-term rentals also allow owners to leverage their investment. A down payment of $125,000 on a $500,000 property can yield roughly $55,000 per year in appreciation, which is equivalent to a 44 percent return in the stock market. Real estate remains one of the most effective long-term hedges against inflation, growing stronger in value as the cost of living rises.
How Boise Vacation Rentals Helps You Succeed
At Boise Vacation Rentals, we manage every step of the process, from property acquisition to full-time management, so that investors can earn more while worrying less.
Finding the Right Property
Our co-founder, Sam, is a licensed agent with Amherst Madison Real Estate Advisors. With years of experience setting up successful Airbnbs, she understands what makes a property thrive, from ideal floor plans to design features that attract guests and command higher nightly rates. Whether you are purchasing a new property or transforming one you already own, Sam provides expert insight into what upgrades and amenities will yield the best return on investment.
Preparing Your Home for Guests
We are the only short-term rental management company in the Treasure Valley that starts before your listing ever goes live. Our Setup Phase includes property repairs, renovations, space planning, and interior design that maximize guest comfort and income potential.
Our team handles every detail, from selecting durable furniture to stocking the home with everything guests expect and more. We know how to create the kind of stay that earns five-star reviews and keeps guests returning year after year. Typical setup costs range from $35,000 to $75,000, depending on property size and needed upgrades.
Going Live and Managing Your Investment
Once your property is ready, we oversee the professional photoshoot, create optimized listings across platforms such as Airbnb, VRBO, and Expedia, and handle all guest communication, bookings, and maintenance.
Our management fee includes dynamic pricing, tax compliance, neighbor relations, and professional oversight. We maintain Premier Host and Superhost status on all platforms, with ratings of 5.0 on VRBO, 4.87 on Airbnb, and 10 on Expedia. Our occupancy rate for Q3 2025 is 76 percent, outperforming the local average by a wide margin.
We also offer direct bookings on our website, which saves guests up to 14 percent in platform fees, an attractive incentive that keeps our homes in high demand.
Real Clients, Real Results
Our clients’ success stories say it best.
“Turning our home into an Airbnb has been the best investment decision we’ve made. It not only provides us with great revenue, but it also allowed us to keep a place so full of memories.” — The Suarez Family
“We moved overseas and needed someone we could trust. Sam made our home look beautiful and handled everything for us. We highly recommend Boise Vacation Rentals.” — The Broadbents
Start Your Short-Term Rental Journey in Boise
Boise Vacation Rentals is more than a management company. We are your partners in creating long-term wealth and effortless passive income through real estate. Whether you are new to investing or looking to expand your portfolio, our team can help you identify the right property, prepare it for success, and manage it with excellence.
Learn more about our property management services or browse our available vacation homes to see how we transform beautiful houses into profitable investments.